Capital Markets Marketing Solutions
Strategic leadership that accelerates growth in complex markets.
Embedded Leadership
Lindsey Becker, Founder & Principal
I am a marketing executive with more than 20 years of experience leading brand and go-to-market strategy in the capital markets across exchanges, trading infrastructure, fintech, and B2B SaaS. I’ve held senior leadership roles at Nasdaq, BATS Global Markets (now Cboe), and Exegy, where I partnered closely with executive teams, boards and private equity stakeholders to drive growth, unify post-merger organizations, and strengthen competitive positioning in complex, regulated markets.
Throughout these experiences, I have translated complexity into clarity and created value-driven, customer-centric narratives that resonate with both buyers and investors. My superpowers are:
- Building marketing functions from the ground up
- Repositioning companies after acquisition
- Accelerating pipeline in competitive environments
- Sharpening executive messaging ahead of funding, expansion, or liquidity milestones
As founder of Accelerate to Market, I serve as an embedded fractional CMO, working alongside executives and marketing teams to align brand, go-to-market strategy, and long-term value creation. I am energized by creative problem solving and my collaborative approach is grounded in the belief that strong positioning is not just about marketing performance, but about strategic advantage.
Services
Marketing Strategy
With marketing strategy aligned to business goals, teams move faster, operate smarter, and accelerate growth.
- Brand & Messaging Architecture
- Go-to-Market Planning
- Product Positioning & Naming
- Website Narrative & Copy
- Sales Enablement & Alignment
- Event Strategy & Execution
Result: Clear, focused commercial narrative that aligns to the buyer journey and drives measurable momentum.
Corporate Communications
Drawing on deep industry expertise and established media relationships to create a communications and PR strategy that evokes respect and trust.
- Media Relations
- Press Strategy & Releases
- Executive Visibility
- Reputation Management
- Internal Communications
- M&A & Integration Messaging
Result: Strengthened credibility, protected reputation, and reinforced competitive positioning.
Investor Positioning
Strategic support for start-ups and companies approaching funding rounds, private equity investment, or other capital raising events that provides clear market positioning and value-led storytelling to ensure investor readiness.
- Valuation-Aligned Messaging
- Investor Deck & Roadshow Readiness
- Executive Thought Leadership
- M&A Integrations & Transition Support
Result: A cohesive narrative aligned with long-term value creation.
Areas of IMpact
Capital Markets
Capital Markets
Capital Markets
With deep experience inside the global trading community, we are well positioned to partner with exchanges, ATS's, trading, infrastructure and market data firms. We operate at the intersection of regulation, technology and liquidity and navigate that complexity to create strategy that drives growth.
FinTech
Capital Markets
Capital Markets
When building a competitive fintech company, trust, differentiation, and speed-to-market matter. Whether refining positioning, scaling demand generation, or navigating a product launch, we bring clarity and disciplined go-to-market strategy to accelerate revenue and strengthen long-term value.
B2B and SaaS
Capital Markets
B2B and SaaS
We work with B2B companies, including SaaS, to build and scale recurring revenue businesses in complex markets. From aligning marketing and sales around product positioning to refining the buyer journey to drive measurable pipeline growth, we help companies at any stage create sustainable momentum.
Let's Connect
Here to Help
If you’re navigating growth, repositioning, or are at a strategic inflection point, let’s talk. Submit the form below to get the conversation started.
Accelerate to Market
